Julia Morris: Make it easy
Creating a through-the-line campaign that offers a seamless customer
experience for all audiences.
We were tasked with kicking off the campaign
for the next Audible Original Marquee title,
Julia Morris Make it easy
What did we do?
3DUX pitched the winning idea and developed the concept of a tongue-in-cheek, uplifting and light-hearted ‘Masterclass’ spoof video where Julia is the master of a-grade celebrity, self-help wisdom of life and personal development.
We worked closely with Audible to refine a script, and storyboard for 60, 15 and 6 second versions of the video. The footage was shot by Woodside Media in Melbourne in early January. 3DUX edited, graded, designed and refined the videos to recreate the ‘Masterclass’ feel. As part of the campaign, we created additional assets for the Audible and Amazon ecosystem, plus accompanying ‘motivation’ self-help cards for Julia’s social channels.
So, how did it work out?
The campaign achieved outstanding engagement on social media contributing to the success of the title. Julia enhanced consumer interaction utilising all the key campaign assets on her own social platforms further driving engagement.
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