Look around, we as consumers are bombarded with marketing messages every day. From billboards, flyers to targeted messages on your devices, connecting to the consumer is literally at your fingertips. However, the one device that has revolutionised the way marketers can reach their audience has changed the industry.
Mobile has come to define the last decade of our lives. As we find ourselves on the cusp of the 5G-driven digital future, the way we are using these devices is changing. The era of mobile has arrived, if you’re not implementing a mobile marketing strategy, you’re already trailing behind!
Tomorrow morning more than 7 million Australians will check their phone within five minutes of waking (after unlocking it by just looking at it). With 88% of Australians owning a SmartPhone it is no surprise that more than 60% of our website searches happen on these devices.
How do you search for advice? What are the latest clothing trends or your favourite restaurant’s opening hours? What will the weather be on the weekend or how do you see your best friends latest travel photos? How do your order fast food or an Uber to be at your door in the next 5 minutes?
All. On. Your. Mobile.
What does this mean? If you are running a business, no matter what type, you need to ensure you have an active digital presence that is optimised for mobile.
If your website isn’t optimised for mobile you are missing out on connecting with 60% of potential viewers. 3DUX web developers will be able to update your old website to a mobile-optimised version. We can advise on whether you need separate mobile URLs, how to make all of your important content easily searchable on your mobile site, ensuring your metadata is present on both sites, how to remove hover states and pop-ups. These technical tricks ensure your website will be optimised for mobile and easily searchable.
Are your digital ads optimised for mobiles? Are the sizes correct if you’re advertising on social media? Have you considered using video? Overall, video ads perform better when viewed on mobile than desktop in terms of breakthrough. The key is to make shorter video ads for mobile and to optimize these by making them more enjoyable, relevant and engaging, while telling your individual brand story.
Ensure your business is on Google with a Google Account. It is a free listing by Google that comes up when a user searches for your business. Make sure your account is up to date and optimissed with your SEO strategy.
Concerned? Contact 3DUX today and discover how we can help with your web and ecommerce strategy >>> firstname.lastname@example.org.