In 2021, Stan announced the launch of Stan Sport on its content streaming platform, a live and on-demand premium sports package, offered as a bundle to Stan’s customers. 3DUX were tasked with creating the Stan Sport brand and responsible for all the creative across digital, out of home, print advertising and media campaigns.
What did we do?
As Stan Sport is an extension of the Stan brand, we designed cohesive elements of a brand system to work across multiple platforms and touchpoints, while remaining true to the Stan brand. We used the principles of our Evolve Strategy to define the visual direction of the Stan Sport brand. Working with Stan, we produced key art masters that would be applicable across all touch points to launch Stan as ‘The New Home of Rugby’ nationally.
3DUX worked across the creative on the following as part of the Stan Sport launch campaign:
Brand identity including logo lock ups and key art masters.
Digital assets including display banners, takeovers, digital large formats, social media assets, eDM assets and design.
Out of home advertising
So, how did it work out?
The result is a sport driven brand identity, following clear and concise brand guidelines while remaining true to the Stan brand. The campaign pre-launched nationally early January with the full launch kicking off February 19th.