Stan Sport
The Home of the UEFA Champions League
Building out the Stan Sport brand and taking it forward
to a new market as the home of the UEFA Champions League.
We were tasked with the execution of creative across
Digital, Out of Home, Print Advertising and Media Campaigns.
What did we do?
Stan sport originally launched as “The New Home Of Rugby”. As the brand has grown and claimed market position it has expanded its offering and we’ve launched the new “Home of UEFA Champions League”. The challenge was to integrate the UEFA style guide with the overarching Stan Sport brand whilst maintaining the integrity of both brands.
Using the principles of our Evolve Strategy to define the visual direction we designed cohesive elements of a brand system to work across multiple touchpoints.
So, how did it work out?
The result is a fully integrated campaign that brings a dynamic continuity to the sports driven brand identity whilst maintaining the integrity of the partner brands. The campaign successfully launched in Sept 2021.
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