Why your business should have a strong brand identity – 3DUX

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Why your business should have a strong brand identity

No matter what size your business is, having a strong brand identity is crucial to your success. 3DUX offers strategic and tactical brand services across packaging, point of sale, out of home, digital and web.

Read on to discover why your business should have a strong brand identity >>>

Recognition and Loyalty

One of the most important parts of branding is recognition and loyalty. As the “face” of your business, it’s what people instantly recognise. A well-designed logo is simple enough to be memorable but powerful enough to be remembered. Build consumer trust and confidence and inspire action with a strong brand identity that expresses who you are and what you have to offer.

3DUX worked closely with Small Batch Brew & Co, a premium homebrew beer company, to create a distinctive, bold brand that conveys their passion for their product and encourages customers to join the “brewvolution”.

Supports Advertising

Branding supports advertising by having a consistent look and feel across all marketing efforts. Both the medium chosen and demographic targeted for advertisements help build a brand. A brand identity is a template for everything you would include on an advertisement for your business. A brand with credibility is well prepared to promote itself and make impressions on potential buyers.  

Differentiation

A brand identity helps you differentiate your business from the competition and appropriately position your brand. 3DUX can create your brand tagline that states your unique value proposition that serves to position your brand and also serves as a strong call to action.

Personality

A brand’s identity expresses its personality and character. It establishes the tone of voice and visual communication style of the brand. Your logo or brand symbol is the most important element in your visual communication.

3DUX worked with Australia’s finest portrait photographer, Peter Brew-Bevan to overhaul his look and online presence. Together, we created a full brand identity that encapsulated his unique style and showcased his brilliant work to the masses.

Generates new customers

Branding can help a business achieve new customers in a multitude of ways. When branding is consistent across all platforms (traditional, web and advertising), it is easily recognisable across consumers minds. Additionally, branding can help a business get word-of-mouth referrals. By having a strong brand identity, your business is at the forefront of consumers’ minds when recommending your business or talking about the market your company is in.

3DUX works with you to create a brand identity both you and we are proud of and help define your brand positioning and development. We also understand brands can outgrow their identity, change direction and need a new look. We work closely with your team to ensure we understand the core values of the brand and provide thoughtful creative and strategy to suit the new look. Contact us today and discover how 3DUX can help with your brand identity and design >>> email us at enquiries@3dux.com.au.