Wharf4Ward
Branding a visual wonderland for charity
Wharf4Ward is the annual fundraising event held by Sony
Foundation Australia (SFA), at Finger Wharf,
Woolloomooloo NSW.
What did we do?
The brief was to create encompassing branding, promotional, digital and print collateral for the event.
Using the Wonderland theme, we created a visual identity that was executed for event staging and all promotional and marketing collateral.
So, how did it work out?
Sony Foundation is a revered charity and always enjoys success. In 2019, the event closed raising a record $1.5 million to help build SFA’s You Can Centre.
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