We used the principles of our Evolve Strategy to define the visual direction of the brand identity. We hosted a brand strategy and visual identity workshop for TGA to explore their brand concept and the visual elements that would construct the brand. We designed three mood boards to both challenge and inform the desired look and feel of the brand. Brand character and personality were defined through this process. These qualities were used to develop the brand identity and its visual form. We then developed a website strategy that articulates the purpose and functionality of the website. Social media, in conjunction with the website, was to be the main platform in which TGA would market their brand. 3DUX worked on a social media strategy with TGA forming content pillars to support their brand strategy. We designed social media templates and built a content calendar that the TGA team could implement, ensuring consistent branding across all user touchpoints.