What did we do?
Our approach was to create saturation of the Twin Peaks brand across the entire media landscape. This involved a multi-platform execution, including web banners, outdoor design, large format posters, tram and bus wraps, street furniture and print ads.
We also created a visual design for promotional event execution. We recreated Twin Peaks Double R Diner designing marketing collateral for Gelato Messina in Sydney and Melbourne.
So, how did it work out?
We successfully rolled out a nationwide integrated marketing campaign across multiple platforms and channels including the experiential marketing campaign for Gelato Messina. The promotional event activation was a resounding success and received wide press coverage for key titles.