3dux

The brief was to create encompassing branding, promotional, digital and print collateral for the event.

Using the Wonderland theme, we created a visual identity that was executed for event staging and all promotional and marketing collateral.

Our approach was to create saturation of the Twin Peaks brand across the entire media landscape. This involved a multi-platform execution, including web banners, outdoor design, large format posters, tram and bus wraps, street furniture and print ads.

We also created a visual design for promotional event execution. We recreated Twin Peaks Double R Diner designing marketing collateral for Gelato Messina in Sydney and Melbourne.

The building wrap needed to intrigue pedestrians yet create a high-impact look on the Melbourne city-scape. The geometric shape of the building wrap was inspired by one of Jonathan Adler’s candle packaging concepts. The innovative cut-out design of the window decal allowed pedestrians to peek in at the collection from the outside.

Our design team created a logo for the project that was inspired by an old fashion dictionary term. We deconstructed the global mental health symbol ‘;’ and integrated this into the logo. The semicolon is globally recognised as a form of solidarity between people dealing with mental illness. We recognised that Peter Brew-Bevan’s emotive portraits were the most powerful way to raise awareness. We created a website built around a gallery of images that would eventually become a platform for raising awareness around mental health. A social media strategy was built showcasing the photographic images and encouraging dialogue on this sensitive issue. The purpose was to foster a supportive digital community.

We began with the print version layout and page design with the digital application front of mind. We sought to build a clean and impactful design with focus on the human aspect, reporting on the year past and telling the story of the future.
For the digital version, we built an interactive map that gives a snapshot of activities and initiatives and shows the reach of the Foundation’s work.

We used the principles of our Evolve Strategy to define the visual direction of the brand identity. We hosted a brand strategy and visual identity workshop for TGA to explore their brand concept and the visual elements that would construct the brand. We designed three mood boards to both challenge and inform the desired look and feel of the brand. Brand character and personality were defined through this process. These qualities were used to develop the brand identity and its visual form. We then developed a website strategy that articulates the purpose and functionality of the website. Social media, in conjunction with the website, was to be the main platform in which TGA would market their brand. 3DUX worked on a social media strategy with TGA forming content pillars to support their brand strategy. We designed social media templates and built a content calendar that the TGA team could implement, ensuring consistent branding across all user touchpoints.

Stan sport originally launched as “The New Home Of Rugby”. As the brand has grown and claimed market position it has expanded its offering and we’ve launched the new “Home of UEFA Champions League”. The challenge was to integrate the UEFA style guide with the overarching Stan Sport brand whilst maintaining the integrity of both brands.

Using the principles of our Evolve Strategy to define the visual direction we designed cohesive elements of a brand system to work across multiple touchpoints.

3DUX pitched the winning idea and developed the concept of a tongue-in-cheek, uplifting and light-hearted ‘Masterclass’ spoof video where Julia is the master of a-grade celebrity, self-help wisdom of life and personal development.

We worked closely with Audible to refine a script, and storyboard for 60, 15 and 6 second versions of the video. The footage was shot by Woodside Media in Melbourne in early January. 3DUX edited, graded, designed and refined the videos to recreate the ‘Masterclass’ feel. As part of the campaign, we created additional assets for the Audible and Amazon ecosystem, plus accompanying ‘motivation’ self-help cards for Julia’s social channels.